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BRAND STRATEGY

Do you feel like you're not connecting with the right customers? Do you fumble for the right words when people ask what you do?​ Do you have a solid mission and vision for your business or are you coasting on instinct? Do you wish you had a powerful, ready-to-go elevator pitch?

 

With our brand strategy process, you'll gain newfound clarity about your company's purpose and become armed with the precise language you need to quickly articulate: 

  • Who You Are

  • What You Do

  • How You Do It

  • Who Needs to Know

  • Why They Should Care

  • How They'll Find You

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What does a brand strategy do?

1

It unveils unique insights about your brand.

2

It surfaces unique insights about your customers.

3

It reveals how #1 and #2 align and connect.

4

It discovers how to attract, serve, and delight your customer.

What does a brand strategy project look like?

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6-Session Workshop

Unearth the true meaning of your brand, what makes it special, who your ideal customers are, and how you can best serve them in our multi-part workshop. We will guide you through our valuable step-by-step process. 

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Brand Strategy Roadmap PDF

This document contains the insights gained from our workshop for your continued reference. It codifies your brand's essential qualities and lays out a clear plan for putting your brand strategy into action. Your roadmap will contain:

Pro Elevator Pitch

  • A quick summary of your value.

  • Stimulates discussion.

  • Attracts potential clients.

Buyer Persona

  • Who your ideal customer is.

  • Their problems that you can solve.

  • What motivates them.

Unique Selling Proposition

  • How you uniquely solve your customer's problems.

  • Something only you can do.

  • This is what makes you special.

Value Proposition

  • The promise your brand makes.

  • How you deliver value.

  • Why people should buy from you.

Vision Statement

  • Your hopes and dreams.

  • The big-picture, future desired state.

  • How you'll better the world.

Mission Statement

  • What you do.

  • Whom you serve.

  • How you serve them.

The Goal of This Strategy

  • Why you're here.

  • Where you're headed.

Brand Touchpoints Plan

  • How best to express your brand strategy.

  • Where your customers engage with you.

  • What needs to happen next.