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LUMEN MIND BODY FLOAT

LUMEN Mind Body Float Logo

CLIENT

LUMEN Mind Body Float

DELIVERABLES

Full Brand Identity Design

Logo Design System

Website Design

Collateral Design

CHALLENGE

Develop brand identity platform for flotation therapy and body-hacking spa startup. Present "exotic" offerings to an audience that had largely never heard of them in a way that was educational, relaxing, and confidence-inspiring, while resonating with consumers who are already familiar with this segment of the wellness spa market. ​Touchpoints included exterior signage and interior branding, business cards, brochures, t-shirts, print and digital ads, gift cards, app graphics, intake forms, window wraps, and even bookmarks for the value-added library.

 

OUTCOME

5-Star Ratings on Yelp!

Dialed-In Immersive Brand Experience

Franchise-Quality Brand Identity

Facilitated Online Booking System

Positioned as Best Flotation Spa In New Mexico

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