

LUMEN MIND BODY FLOAT



CLIENT
LUMEN Mind Body Float
DELIVERABLES
Full Brand Identity Design
Logo Design System
Website Design
Collateral Design
CHALLENGE
Develop brand identity platform for flotation therapy and body-hacking spa startup. Present "exotic" offerings to an audience that had largely never heard of them in a way that was educational, relaxing, and confidence-inspiring, while resonating with consumers who are already familiar with this segment of the wellness spa market. Touchpoints included exterior signage and interior branding, business cards, brochures, t-shirts, print and digital ads, gift cards, app graphics, intake forms, window wraps, and even bookmarks for the value-added library.
OUTCOME
5-Star Ratings on Yelp!
Dialed-In Immersive Brand Experience
Franchise-Quality Brand Identity
Facilitated Online Booking System
Positioned as Best Flotation Spa In New Mexico


