LUMEN MIND BODY FLOAT

CLIENT

LUMEN Mind Body Float

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DELIVERABLES

Full Brand Identity Design

Logo Design System

Website Design

Collateral Design

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CHALLENGE

Develop brand identity platform for flotation therapy and body-hacking spa startup. Present "exotic" offerings to an audience that had largely never heard of them in a way that was educational, relaxing, and confidence-inspiring, while resonating with consumers who are already familiar with this segment of the wellness spa market. ​Touchpoints included exterior signage and interior branding, business cards, brochures, t-shirts, print and digital ads, gift cards, app graphics, intake forms, window wraps, and even bookmarks for the value-added library.

 

OUTCOME

5-Star Ratings on Yelp!

Dialed-In Immersive Brand Experience

Franchise-Quality Brand Identity

Facilitated Online Booking System

Positioned as Best Flotation Spa In New Mexico