LUMEN MIND BODY FLOAT
LUMEN Mind Body Float
Full Brand Identity Design
Logo Design System
Develop brand identity platform for flotation therapy and body-hacking spa startup. Present "exotic" offerings to an audience that had largely never heard of them in a way that was educational, relaxing, and confidence-inspiring, while resonating with consumers who are already familiar with this segment of the wellness spa market. Touchpoints included exterior signage and interior branding, business cards, brochures, t-shirts, print and digital ads, gift cards, app graphics, intake forms, window wraps, and even bookmarks for the value-added library.
5-Star Ratings on Yelp!
Dialed-In Immersive Brand Experience
Franchise-Quality Brand Identity
Facilitated Online Booking System
Positioned as Best Flotation Spa In New Mexico