About Unity Design

Unity Design is a creative branding and design agency founded in 1999 by Upton Ethelbah III. We help small businesses and startups express their brands with elegance, professionalism, and lasting impact.
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Through thoughtful strategy and well-crafted design, we ensure every brand we work with leaves a strong, positive impression—across every customer touchpoint.
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Our full suite of branding essentials—including brand strategy, visual identity, websites, marketing collateral, social media, and product packaging—brings clarity and consistency to how your brand shows up in the world.

Our Mission
Our mission is to provide small businesses and startups with accessible, professional branding solutions to help them compete effectively with larger, well-funded competitors.

Our Vision
A world beautified and demystified via the power of design.
Who We Are
Upton Ethelbah III
FOUNDER & CREATIVE DIRECTOR
Upton is an award-winning graphic designer, brand identity strategist, and founder of Unity Design. With over 30 years of experience, he has crafted compelling brand visual systems and marketing solutions for a diverse range of industries and clients, including NASA. Upton combines creative leadership, technical expertise, and a keen understanding of marketplace dynamics to help clients achieve their business objectives. He holds a BFA in New Media Arts, specializing in Graphic and Interactive Design, and a Certificate in Business and Entrepreneurship, both from the Institute of American Indian Arts.
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AdWheel Award - American Public Transportation Association
People's Choice Award - SXSW Knowbility AIR-Interactive Competition
Community Partner Award - Albuquerque Film & Music Experience
Anne Maria Ethelbah
COMMUNICATIONS & SOCIAL MEDIA
Anne Maria is a public relations, communications, and social media marketing specialist, as well as a pet lifestyle blogger. She has over 20 years of experience helping businesses, non-profit organizations, and governmental agencies achieve their PR objectives through well-planned and executed campaigns, events, outreach, and fundraising initiatives. Anne Maria has brought her extensive knowledge to such entities as KNBC-TV Los Angeles, KOB Radio & TV Albuquerque, The Los Angeles Office of Emergency Management, and was the Director of Media Relations and Communications for the American Red Cross of Los Angeles. Anne Maria was also a broadcast television news reporter and has robust media experience both in front of and behind the camera. She has a BA in Communications and Journalism from the University of New Mexico.

