top of page

About Unity Design


Unity Design is a creative branding and design agency founded in 1999 by Upton Ethelbah III. We help a diverse array of clients present their brands to the public in a beautiful, professional, and effective way.

We strategize and execute full brand identities, including visual identities, logos, websites, marketing collateral, social media, product packaging design, and brand strategy.


Our Mission

To bring entrepreneurs' dreams to life with creative, conscientious, and beautiful brand identities.


Our Vision

A world beautified and demystified via the power of design.

Who We Are

Upton Ethelbah III

Upton is an award-winning graphic designer, brand identity strategist, and founder of Unity Design. He has more than 30 years of experience creating brand visual systems and marketing solutions across a diverse set of industries and a wide array of clients, including NASA. He leverages creative leadership experience, craft mastery, and a deep understanding of marketplace dynamics to help his clients achieve their business goals. Upton has a BFA in New Media Arts with a concentration in Graphic & Interactive Design, and a Certificate in Business & Entrepreneurship, both from the Institute of American Indian Arts.


AdWheel Award - American Public Transportation Association

People's Choice Award - SXSW Knowbility AIR-Interactive Competition

Community Partner Award - Albuquerque Film & Music Experience

Anne Maria Tafoya


Anne Maria is a public relations, communications, and social media marketing specialist, as well as a pet lifestyle blogger. She has over 20 years of experience helping businesses, non-profit organizations, and governmental agencies achieve their PR objectives through well-planned and executed campaigns, events, outreach, and fundraising initiatives. Anne Maria has brought her extensive knowledge to such entities as KNBC-TV Los Angeles, KOB Radio & TV Albuquerque, The Los Angeles Office of Emergency Management, and was the Director of Media Relations and Communications for the American Red Cross of Los Angeles. Anne Maria was also a broadcast television news reporter and has robust media experience both in front of and behind the camera. She has a BA in Communications and Journalism from the University of New Mexico.


Improve the perception of your brand.

bottom of page