THE DESIGN PROCESS
Client Signs Off on Design Brief
Client Signs Off on Stylescape
Client Provides Feedback
Client Signs Off on Final Designs
We begin our project with you filling out our Branding Worksheet. This lets us learn about your brand, understand your challenges and goals, and create our Design Brief.
We begin researching your industry and competition to discover what types of brand designs are appealing to your target audience and what opportunities we have to make your brand stand out.
Based on the previous steps, we'll present two "stylescapes" on an online mood board. Stylescapes are curated collections of images that define distinct aesthetic and stylistic directions for your brand. We'll review these together and choose one to use as the basis for our design work.
With our mandate firmly established by the creative brief and stylescapes, we begin conceptualizing, brainstorming, experimenting, sketching, and reflecting. We select the best of our ideas, refine it into its final form, and prepare it for its unveiling. We also create digital mockups that allow us to experience the logo in real-world scenarios.
We will schedule an in-person or online meeting where we formally present your new logo design and mockups. We will share our analysis of the design, thought process, and observations.
In most cases, the designs we present require no revisions. However, we include two complimentary rounds of revisions just in case.
Brand Style Guide & Final Files
So you can keep your brand identity and marketing materials consistent, including typography and colors, we provide a detailed guide for you to follow. We also deliver your final logo files to you in several popular formats.
Now that you have a logo, it's time to start using it! Showcase your products and services and help spread awareness of your business with professionally-designed marketing collateral, including:
Brand Strategy Workshop
Let us know if you would like for us to design any of these brand touchpoints for you. We're happy to provide a proposal, price, and timeline for your project.