HIGHRISE DELTA CO.

CLIENT

HIGHRISE Delta Co.

DELIVERABLES

Brand Identity System

Brand Strategy

Business Card Design

eCommerce Website

Packaging Design (75 SKUs)

Retail Display Systems

Marketing Collateral

Social Media Marketing

Tradeshow Graphics

Photography

Photoshoot Staging and Direction

Print and Production Vendor Consultation

CHALLENGE

Develop a comprehensive brand identity system and online store for a passionate Direct Trade coffee importer turned roaster. We wanted to position the client in the premium "specialty coffee" market by telling compelling stories about their stellar product and the relationships they have formed with sustainable Central African farms and the communities they serve. Additionally, we needed to leverage the appeal of black-and family-owned small businesses.