Branding is the process of creating a unique identity and perception for your business in the minds of your target audience. It goes beyond just a logo or visual elements—branding encompasses the entire experience customers have with your business, including your messaging, values, tone, and how you present yourself across various platforms. A strong brand identity builds trust, recognition, and loyalty, ultimately shaping how customers feel about your business and influencing their decisions. At Unity Design, we focus on developing a cohesive and consistent brand identity that reflects your business’s values, vision, and goals, ensuring you stand out and look credible in a competitive market.

High-quality branding design and marketing collateral is vital for small businesses, but is often out of reach or goes overlooked. Well-designed branding elements help to project a professional image, influencing customer perceptions and decisions, and enabling the business to distinguish itself in a competitive market. Thoughtful, professionally-designed marketing materials foster customer loyalty and effectively communicate the company's values and offerings, thereby enhancing its appeal to its target audience.

The difference in business success between companies with professional branding and those without is significant, as branding affects perception, trust, and engagement. Here’s an overview of the key distinctions: 1. Customer Perception and Trust ✅ With Professional Branding: Companies with cohesive, professional branding are perceived as more credible, trustworthy, and established. This perception attracts customers who feel confident in the quality and reliability of the products or services. ❌ Without Professional Branding: Businesses with inconsistent or unpolished branding often struggle to gain trust, as they may appear less legitimate or less invested in quality. 2. Market Differentiation ✅ With Professional Branding: A strong brand identity helps a company stand out in a crowded market by emphasizing its unique value proposition. This differentiation can justify premium pricing and build customer loyalty. ❌ Without Professional Branding: These companies risk blending in with competitors or being overlooked entirely, as they lack a clear or memorable identity. 3. Customer Loyalty and Retention ✅ With Professional Branding: A consistent and engaging brand creates emotional connections with customers, fostering loyalty and repeat business. ❌ Without Professional Branding: Without a cohesive identity, it’s harder for businesses to build lasting relationships, as customers may feel less connected or inclined to stay loyal. 4. Marketing Effectiveness ✅ With Professional Branding: Marketing campaigns benefit from clear, recognizable visuals and messaging, which increases the likelihood of capturing attention and driving engagement. ❌ Without Professional Branding: Marketing efforts may lack impact or consistency, resulting in wasted resources and lower returns on investment. 5. Revenue Growth ✅ With Professional Branding: Studies show that consistent branding can increase revenue by up to 23% (Demand Metric & Lucidpress, 2016) and even up to 33% in more recent findings (PR Newswire, 2019). ❌ Without Professional Branding: Businesses may struggle to achieve steady growth, as they face challenges in attracting and retaining customers. 6. Employee Engagement ✅ With Professional Branding: A strong brand identity attracts talent and fosters pride among employees, improving motivation and productivity. ❌ Without Professional Branding: Companies may face difficulty attracting skilled professionals or creating a unified company culture. 7. Adaptability ✅ With Professional Branding: Companies with clear branding guidelines can pivot more easily in response to market changes while maintaining a consistent identity. ❌ Without Professional Branding: Lacking a cohesive framework makes it harder to adapt messaging or visuals without confusing customers. Professional branding is a strategic investment that consistently drives greater success in customer acquisition, retention, and revenue growth. Companies that prioritize branding gain a competitive edge, while those that don’t risk being overshadowed. Good branding is clear, consistent, and aligned with customer expectations and emotional needs, while poor branding often shows misalignment or failure to adapt to changes in the market. Small businesses with strong branding (e.g., a polished logo, engaging social media) have a better chance of outperforming competitors who rely on generic or outdated materials.

The impact of brand identity design is best measured over time through consistency, recognition, and customer perception, rather than short-term metrics like sales spikes. Here are some key indicators that your investment is paying off: 1. Stronger Brand Recognition Customers and potential clients recognize and remember your brand more easily. 2. Increased Credibility & Trust A professional, cohesive brand builds confidence and makes your business look more established. 3. Consistent Brand Experience Your logo, website, social media, and marketing materials all feel unified, reinforcing your brand’s message. 4. Improved Customer Engagement More meaningful interactions, referrals, and positive feedback from your audience. 5. Higher-Quality Leads & Opportunities Your brand attracts the right customers, partners, and media attention. Just like a storefront, telephone number, or email address, a strong brand identity is an essential part of being a legitimate business. No one tries to calculate the ROI of having a front door or proper lighting—these are simply necessary to operate professionally. The same applies to branding. While it can be difficult to tie brand identity directly to revenue, over time, a strong, well-executed brand creates a foundation for long-term growth and success, ensuring that your business is perceived as credible, professional, and trustworthy. If you’re consistently presenting a polished and professional brand, you’re already ahead of competitors who neglect this critical element of business.

Without effective branding design, small businesses can appear less professional and trustworthy than their competitors. This is a common challenge for companies without a senior-level designer on staff, the resources to hire a costly agency, or are simply tired of unreliable or low-quality freelancers. This is where we step in. Our subscription model gives you access to our integrated suite of fundamental branding services for one flat monthly fee. This ensures that your customers enjoy a consistent, curated, and delightful experience across all your most important brand touchpoints at affordable rates. Unity Design offers three different 12-month plans, each with their own price and curated scope of work. Choose the one that best fits your business and we'll take care of the rest.

We offer a comprehensive suite of essential branding services for small businesses, including: Brand Visual Identity Website Design Social Media Marketing Collateral Product Packaging Design Brand Strategy Our unique subscription model integrates all these key branding and marketing elements, providing a seamless, one-stop-shop experience.

We love working with businesses and entrepreneurs who: ✅ Understand that branding is more than just a logo – A strong brand is a strategic asset that tells your story, builds trust, and drives long-term success. ✅ Are ready to invest in quality – If you see branding as an essential part of your business growth and are willing to invest in a thoughtful, strategic process, we’re a great match. ✅ Appreciate a collaborative approach – The best results come from a partnership built on trust, communication, and shared vision. ✅ Have a clear business direction – While we help shape your brand identity, having a solid understanding of your audience, market, and goals ensures the process is smooth and impactful. ✅ Trust creative expertise – We bring years of experience in brand identity design, and our best work happens when clients value and embrace our expertise. Who Might Not Be the Right Fit? We might not be the best agency for you if: ❌ You’re looking for a quick, inexpensive logo – We craft brands with strategy and intention. If you need a fast, budget-friendly design, we may not be the right fit, but can point you in the right direction. ❌ You expect unlimited revisions or pixel-pushing – Our process is rooted in strategy, not endless tweaks based on subjective preferences. We design with purpose, not just aesthetics. ❌ Your budget is limited – Quality branding is an investment. If cost is the primary concern over long-term value, our services may not align with your needs. ❌ You don’t have time to engage in the process – Successful branding requires collaboration. If you’re unable to commit time for feedback and discussions, now may not be the right time to work together. ❌ You want to control every design decision – While we welcome feedback, a great partnership is built on trust. If you prefer to direct each detail rather than rely on our expertise, our approach may not be the best fit.

No, our services are not limited to small businesses and startups. While we specialize in helping emerging businesses establish a strong brand identity, we also work with established companies looking to refresh, refine, or evolve their brand. Whether your business has been around for years or is rapidly growing, a cohesive and strategic brand identity remains essential for staying competitive, attracting new customers, and maintaining relevance in your industry. We can help modernize outdated branding, ensure consistency across all brand touchpoints, and position your business for long-term success.

Yes, we offer consulting services as part of our branding process. If you’re looking for guidance on your brand strategy, positioning, or design direction, we can provide expert advice tailored to your business needs. We can also assist with market analysis, brand audits, and refining your overall brand approach. If you need ongoing consulting outside of a project, we can discuss a custom arrangement to suit your needs.

Yes, we offer brand strategy as a core part of our services. We work with you to define your brand’s mission, values, target audience, and unique positioning in the market. This strategic foundation helps guide the development of your visual identity, messaging, and overall brand experience. Our approach ensures that your brand not only looks great but also resonates with your audience and supports your business goals.

Yes, we offer print and production vendor consultation as part of our services. We can help you choose the right vendors for your specific needs, whether it’s for brochures, packaging, signage, or other printed materials. We guide you through the process, ensuring quality, cost-effectiveness, and consistency with your brand identity. If you need recommendations or assistance managing production, we’re here to help every step of the way. Without proper consultation, clients often face several challenges: 1. Quality Inconsistency – Without expert guidance, printed materials may not meet the quality standards expected, leading to color mismatches, poor paper choices, or subpar finishes that reflect poorly on your brand. 2. Increased Costs – Without the right vendor recommendations, clients might end up overpaying for print services or incur hidden fees. Experienced consultation ensures cost-effective solutions that align with your budget. 3. Delays and Miscommunication – Managing print production without professional guidance can lead to missed deadlines, miscommunications, or misunderstanding of project requirements, resulting in costly delays or errors. 4. Lack of Technical Knowledge – Different printing methods, materials, and finishes can have a significant impact on the final result. Without consulting a knowledgeable expert, you risk selecting the wrong options, affecting the durability, look, and feel of your materials. 5. Inconsistent Branding – Ensuring that your print materials are consistent with your digital and overall brand identity is crucial. Without the right consultation, there’s a higher risk of misalignment, leading to a fragmented brand experience. By taking advantage of our print and production expertise, you mitigate these risks and ensure that your materials reflect your brand’s professionalism, are produced efficiently, and stay within your budget.

Branding is about shaping perception and identity, while marketing is about promoting and driving sales. Branding creates recognition and trust, making marketing efforts more effective.

No, we are a branding agency, not a traditional marketing agency. Our focus is on building a strong, cohesive brand identity that serves as the foundation for all your marketing efforts. This includes brand strategy, logo design, website development, messaging, marketing collateral, packaging design, and visual consistency across all manifestations of your brand. While we do provide branded social media content and marketing collateral as part of our services, branding is not the same as marketing. A well-defined brand gives your marketing campaigns direction, but effective marketing requires ongoing efforts such as advertising, email marketing, community outreach, and other targeted strategies. We strongly encourage our clients to engage in a variety of marketing campaigns rather than relying solely on the social media content we provide. If you need specialized marketing services, such as paid ads, lead generation, or in-depth campaign management, we can recommend a dedicated marketing agency that aligns with your needs.

No, we are a comprehensive branding agency. While we do create and post content on social media as part of our branding services, our primary focus is on developing a cohesive and strategic brand identity across all touchpoints—including your logo, website, marketing materials, and messaging. Social media is just one piece of your brand’s larger ecosystem. We ensure that your social presence aligns with your overall brand strategy, but we do not specialize in paid advertising, growth hacking, or performance marketing. If you’re looking for an agency that focuses solely on social media marketing and metrics-driven campaigns, we’d be happy to recommend a specialist in that area.

We believe in the long-term impact of strong branding, rather than chasing short-term vanity metrics. While it can be difficult to directly tie brand identity work to immediate sales performance, the difference between having a professional, cohesive brand and not having one is undeniable. A well-crafted brand builds trust, recognition, and credibility—helping you attract the right audience, increase customer loyalty, and stand out in your market. These are the elements that drive sustainable growth over time, even if they don’t always show up in immediate data points. That said, we do share quarterly insights on key social media metrics like followers, reach, and engagement. However, we don’t set performance benchmarks or guarantee specific growth numbers, as our focus is on brand consistency and quality rather than chasing numbers. If you’re looking for a results-driven social media marketing strategy with targeted growth goals and ad management, we’d be happy to recommend a company that specializes in that as their sole focus.

Unity Design offers three different 12-month subscription plans from which to choose, each with their own price and curated scope of work.

Our 3 different plans allow you to choose the one that fits your business best. The Starter Plan is tailored for businesses that are just getting started and need the very most basic branding elements to establish and maintain a professional presence in the marketplace. The Essentials Plan is perfect for business that have seen a certain level of success but feel like they need to improve the way they present themselves to the public to keep up with their competition. The Elite Plan is perfect for larger businesses that have a greater need for marketing collateral like business cards, brochures, one-sheets, landing pages, catalogs, etc.; have more content to share on social media like blog articles, media mentions, events, specials, sales, community-oriented activity, etc.; and release products that require ongoing packaging design and e-commerce website.

To sign up for our services, visit our Plans & Pricing page and select your preferred plan by clicking the “Select” button. Follow the prompts to create an account and submit your first month’s payment. Once we receive confirmation, we’ll schedule your kick-off meeting and begin the process!

Our process is designed to be collaborative and efficient, ensuring that we create a brand identity that truly reflects your business and resonates with your audience. Here’s how it works: 1. Discovery & Strategy – We begin by understanding your business goals, target audience, and vision. We’ll conduct interviews, research your market, and assess your current brand (if applicable). From there, we’ll define a brand strategy that will guide the design and messaging process. (Typically 1–2 weeks) 2. Brand Identity Design – Next, we work on crafting your visual identity, including logo design, color palette, typography, and imagery. We present concepts, gather feedback, and refine the designs until we achieve the perfect look for your brand. (Typically 4–8 weeks) 3. Brand Guidelines – Once your brand identity is finalized, we create brand guidelines that outline how to consistently apply your brand across all materials, from digital to print. This ensures coherence across all platforms and touchpoints. (Typically 1–2 weeks) 4. Collateral & Implementation – Depending on your needs, we’ll move on to creating additional brand assets like marketing collateral, website design, social media templates, packaging, and more. For social media, we’ll design branded templates, graphics, and messaging that ensure a consistent brand experience across platforms. (Varies based on scope—typically 4–8 weeks) 5. Launch & Support – After everything is finalized, we assist with the launch of your new brand, ensuring it’s seamlessly integrated across all channels, including your website and social media. We also offer ongoing support to help maintain consistency and continue evolving your brand over time. It typically takes 3 to 6 months to move through the process, depending on the scope and complexity of your project. Our monthly strategy meetings provide an opportunity to review ongoing design, social media, and website support. Throughout the process, we’ll keep you informed every step of the way to ensure we're staying aligned with our scope of work and meeting your expectations.

At the end of your 12-month subscription, you have a few options: 1. Renew Your Subscription – You can continue working with us by renewing your subscription for another term. This ensures uninterrupted brand support, design updates, and ongoing strategy execution. 2. Upgrade or Adjust Your Plan – If your business needs have evolved, you can switch to a different plan that better suits your goals. 3. Pause or Conclude Services – If you decide not to renew, you’ll retain full ownership of the completed designs and branding materials delivered during your subscription. However, ongoing support, updates, and new design requests will no longer be covered. Before your subscription ends, we’ll schedule a final strategy session to review your brand’s progress, discuss next steps, and ensure a smooth transition.

Our 12-month subscription is the core of our service offerings, allowing us to fully execute and refine your brand identity and strategy for lasting impact. Shorter-term engagements may not provide the same long-term results. We may consider 6-month subscriptions on a case-by-case basis, but they come with a 25% premium due to the reduced commitment and more urgent resource allocation. Month-to-month or custom solutions are also considered case-by-case, but these come with a 50% premium and may limit the scope of our work. We strongly encourage the 12-month commitment as the most cost-effective, strategic, and value-driven option for your business.

We understand that branding can be a significant investment, and we want to work with businesses of all sizes. If you’re unable to afford our full-service offerings, we recommend discussing your priorities with us. We can explore options like scaling the project to fit your budget or breaking it into more manageable phases. Additionally, we may be able to provide a la carte services or suggest more affordable solutions that still help you make an impact, such as focusing on key branding elements first (like a logo or website). If your budget is limited, we can also provide recommendations for other resources or professionals that may better align with your current financial situation. We believe in your brand’s potential and are happy to find creative ways to help you get started!

Each subscription includes 3, 6, or 12 graphic design requests per term, depending on your plan. Design projects may include: • Brochures • Business Cards • Signage • Menus • Posters & Flyers • Print Ads • Social Media Graphics • Environmental Design • Logo Design Variations We prioritize quality over quantity, handling one graphic design project at a time to ensure each piece receives our full attention and the best possible outcome, free from the distractions of multitasking.

Every project includes 2, 3, or 4 rounds of revisions, depending on your subscription level. Each round can contain unlimited single revisions, as long as they're requested at the same time and handled in the same work session. Each round of revisions yields a new design proof for review. Additional rounds of revisions, beyond those included in your chosen plan, are always available for $175 per round.

You do! As soon as your invoice balance is paid in full, you become the owner of the final, approved designs. Alll the working files, sketches, fonts, software, and other tools used to create your designs remain the property of Unity Design unless included in the scope of work as deliverables.

Having a logo is a great start! However, a strong brand is more than just a logo—it’s a complete visual and strategic identity that shapes how your audience perceives you. If your current logo aligns with your business and brand vision, we can build upon it by developing a cohesive brand identity, including typography, color palette, imagery, and brand guidelines to ensure consistency across all platforms. If your logo feels outdated, inconsistent, or no longer represents your business effectively, we can refine or reimagine it as part of a full brand identity design. Our goal is to create a brand system that not only looks great but also supports your business’s growth and recognition. Not sure if your logo needs an update? We’re happy to assess it and provide guidance!

That’s great! If you already have a website but feel it’s not fully aligned with your brand, isn’t performing as well as you’d like, or needs a refresh, we can help. We offer brand-first website design that ensures your online presence reflects your business’s identity, values, and goals. Whether you need a full redesign, a strategic refresh, or just refinements to improve user experience and consistency, we’ll assess your current site and recommend the best approach. If your existing website works well but your branding needs an update, we can also ensure that your visual identity and messaging integrate seamlessly across all touchpoints. Want to discuss what’s possible? Let’s chat!

Regular meetings are an essential part of our process, as they help us stay aligned and ensure your project is progressing as planned. If you’re unavailable for scheduled meetings or consistently forget about them, it can delay the project and hinder the quality of the work. We understand that things come up, so we’re happy to reschedule when necessary. However, if this becomes a recurring issue, we may need to pause or adjust the project timeline to account for these delays. In extreme cases, it could affect our ability to continue working together, and we may need to reevaluate or terminate the contract. Clear communication and reliable participation are crucial for a smooth and successful collaboration. We’re here to support you, but we do rely on your commitment to the process.

Timely feedback and responses are crucial for keeping your project on track and ensuring we meet deadlines. If feedback is delayed, it can extend the project timeline and may affect the overall quality and flow of the work. We typically agree on a set schedule for feedback and communication, and if responses are not provided within the agreed timeframe, we may need to pause the project until we can move forward with your input. This helps ensure we’re not missing key details or wasting valuable time. If non-communication becomes a regular issue, we reserve the right to terminate the contract. Our goal is to maintain a productive and collaborative partnership, and consistent communication is key to achieving that. We’re happy to work with you to establish a process that works, but we do rely on your timely input to deliver the best possible results.

We understand that life can get in the way sometimes, but timely payment is essential for us to continue delivering high-quality work. If a bill remains unpaid, we may pause or withhold delivery of final designs until payment is received. This includes any assets or files that are part of the project. Once payment is made, we’ll promptly release all completed work. We’re happy to work with you if there are any issues, but open communication and timely payment are key to keeping the project on track.

Yes, you can end your subscription early, but we require 30 days’ notice in writing and an early termination fee of 50% of the regular monthly fee on your subscription plan. The 30-day notice period will begin on the first day of the upcoming month, and charges for that month will remain in force and must be paid as usual. Unity Design does not offer pro-rated fees, even if the termination notice is given in the middle of a month. This policy ensures that Unity Design can complete any in-progress projects, fulfill any remaining obligations, and provide a smooth and seamless handover. We understand that business needs may change, and we’re happy to discuss options if you need to end your subscription. However, we encourage long-term partnerships to fully benefit from the value of our comprehensive branding services, which are designed to create lasting impact for your business.