CUTE SOPHIA'S FASHIONISTA

Cute Sophia's Fashionista

CLIENT

Cute Sophia's Fashionista

DELIVERABLES

Full Brand Identity Design

Logo Design System (with Commissioned Illustration)

Packaging Design

Website Design

Collateral Design

Point-of-Sale Signage

Product Staging & Photography

CHALLENGE

Create a from-scratch premium brand identity for a Beverly Hills-based line of organic pet spa products. The brand's namesake, Cute Sophia Loren (an adorable Pomeranian) was a well-known canine couture model, Instagram star, and influencer in the luxury pet lifestyle space. Our designs had to dovetail with her existing brand sensibilities and span a diversified but complementary array of products and marketing materials.

OUTCOME

Retail-Standard Shelf Appeal

Established Full Brand Platform

Facilitated Retail and Online Sales

Calibrated Brand Positioning

20210212_CSF_WebsiteMockup_001.jpg
Label-Tag-PSD-MockUp.jpg
CSF_business-card-mockup.jpg
2021_CSF_PostcardMockup_003.jpg