CUTE SOPHIA'S FASHIONISTA

CLIENT

Cute Sophia's Fashionista

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DELIVERABLES

Full Brand Identity Design

Logo Design System (with Commissioned Illustration)

Packaging Design

Website Design

Collateral Design

Point-of-Sale Signage

Product Staging & Photography

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CHALLENGE

Create a from-scratch premium brand identity for a Beverly Hills-based line of organic pet spa products. The brand's namesake, Cute Sophia Loren (an adorable Pomeranian) was a well-known canine couture model, Instagram star, and influencer in the luxury pet lifestyle space. Our designs had to dovetail with her existing brand sensibilities and span a diversified but complementary array of products and marketing materials.

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OUTCOME

Retail-Standard Shelf Appeal

Established Full Brand Platform

Facilitated Retail and Online Sales

Calibrated Brand Positioning