
CUTE SOPHIA'S FASHIONISTA



CLIENT
Cute Sophia's Fashionista
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DELIVERABLES
Full Brand Identity Design
Logo Design System (with Commissioned Illustration)
Packaging Design
Website Design
Collateral Design
Point-of-Sale Signage
Product Staging & Photography
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CHALLENGE
Create a from-scratch premium brand identity for a Beverly Hills-based line of organic pet spa products. The brand's namesake, Cute Sophia Loren (an adorable Pomeranian) was a well-known canine couture model, Instagram star, and influencer in the luxury pet lifestyle space. Our designs had to dovetail with her existing brand sensibilities and span a diversified but complementary array of products and marketing materials.
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OUTCOME
Retail-Standard Shelf Appeal
Established Full Brand Platform
Facilitated Retail and Online Sales
Calibrated Brand Positioning



