Brand Starter Kit
A complete, professional brand identity—built from the insights from your Brand Clarity Sprint.
Your business deserves more than a logo. It deserves a brand identity with intention and strategic direction—one that reflects who you are, resonates with your audience, and sets you up for long-term success.
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The Brand Starter Kit is a great next step after your Brand Clarity Sprint. Using the strategy we uncover in the Sprint, we design a cohesive, professional, and highly functional brand identity you can confidently put into the world.
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It’s built for founders who want a beautifully crafted, strategically aligned brand without diving into a full-scale brand system (yet).
Brand Starter Kit - $5000
For founders, startups, and growing businesses ready to build a professional presence but not quite ready for a full-scale engagement, our Brand Starter Kit delivers the essentials you need to launch with clarity and confidence. Here's what you get:
Logo Design or Refresh
A strategically crafted, versatile logo designed to work seamlessly across digital and print platforms. Includes one refinement round, plus essential supporting variations (single-color, light and dark background versions, and a standalone mark) so your identity performs consistently in real-world applications.
Color Palette
A refined palette that reflects your brand’s personality and ensures visual consistency.
Typography Recommendations
A curated set of typefaces to establish hierarchy, tone, and style across all touchpoints.
"Bento" Brand Style Guide
A condensed guide that outlines how to use your brand elements for consistency and polish.
Business Card Design
A ready-to-print card design using your new visual identity.
Real-World Mockups
See your brand in its natural habitat—signage, packaging, apparel, collateral, etc.—with five photorealistic mockups. These help you visualize the full potential of your identity in realisitc scenarios.
Brand Messaging Snapshot
A streamlined messaging guide built from your Brand Clarity Sprint insights, equipping your organization with the essential language needed to communicate clearly and consistently. It provides a focused, practical foundation that sharpens your positioning, strengthens your voice, and brings clarity and direction to all your communications.
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One-Sentence Positioning Statement
A clear, concise sentence that explains who you serve, what you do, and why it matters — so people immediately understand your value.
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Elevator Pitch
A short paragraph you can use on your website, in conversations, or in presentations that confidently explains what you do and how you help.
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Brand Promise
A simple statement that defines the result or experience your audience can expect every time they engage with your organization.
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Three Brand Pillars
The three core themes or strengths that support your brand. These become the foundation for your messaging, website content, social posts, and marketing materials.
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Voice + Tone Direction
Clear guidance on how your brand should sound — formal or conversational, bold or calm, authoritative or collaborative — so your communication feels consistent across platforms.