DRAPER & DRAPER LLC

CLIENT

Draper & Draper LLC

​

DELIVERABLES

Brand Identity System

Website

Collateral

Print Consultation

​

CHALLENGE

Create a new brand identity design system for a Tier 1 international arbitration, natural resources, and climate innovation law firm with industry accolades and 25 years of Supreme Court litigation experience. The design had to reflect the utmost precision and professionalism a law firm of this caliber is expected to have while being a fresh, pleasing, and client-friendly take on the typical lawyer aesthetic.

​

OUTCOME

Firm Appears Bigger Than It Is 

Increased Clientele & Billings

Dialed-In Brand Positioning

Reduced Client Acquisition Costs