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NEW MEXICO RAIL RUNNER EXPRESS


CLIENT
New Mexico Rail Runner Express
Creative Direction by Don Mickey
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DELIVERABLES
NM Rail Runner Express Passenger Guide Design
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CHALLENGE
Using the clever and catchy brand identity developed by Vaughn Wedeen Kuhn, we designed this 64-page passenger guide to provide a single, easy-to-use repository of schedules, how-tos, and other resources for a newbie train-riding populace. It also established the design language for the schedules and maps on display at each train station in use to this day, over 10 years later.
OUTCOME
Thorough Introduction to New Train System
Dovetailed with Other Brand Touchpoints
Made Riding the Train Easier and More Convenient
Handy Portal to Other NM Transportation Resources
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AWARDS
ATPA "AdWheel Award"





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