NMRX PASSENGER GUIDE
Rio Metro Regional Transit District
Creative Direction by Don Mickey
NM Rail Runner Express Passenger Guide Design
Using the clever and catchy brand identity developed by Vaughn Wedeen Kuhn, we designed this 64-page passenger guide to provide a single, easy-to-use repository of schedules, how-tos, and other resources for a newbie train-riding populace. It also established the design language for the schedules and maps on display at each train station in use to this day, over 10 years later.
Thorough Introduction to New Train System
Dovetailed with Other Brand Touchpoints
Made Riding the Train Easier and More Convenient
Handy Portal to Other NM Transportation Resources
ATPA "AdWheel Award"