NMRX PASSENGER GUIDE

CLIENT

Rio Metro Regional Transit District

Creative Direction by Don Mickey

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DELIVERABLES

NM Rail Runner Express Passenger Guide Design

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CHALLENGE

Using the clever and catchy brand identity developed by Vaughn Wedeen Kuhn, we designed this 64-page passenger guide to provide a single, easy-to-use repository of schedules, how-tos, and other resources for a newbie train-riding populace. It also established the design language for the schedules and maps on display at each train station in use to this day, over 10 years later.

 

OUTCOME

Thorough Introduction to New Train System

Dovetailed with Other Brand Touchpoints

Made Riding the Train Easier and More Convenient

Handy Portal to Other NM Transportation Resources

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AWARDS

ATPA "AdWheel Award"