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A BRAND IDENTITY DESIGN CONSULTANCY

 

We give your brand a clear, consistent,

and professional public identity.

CASE STUDIES

 

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that? 

DESIGNER PAULA SCHER

 

BRAND IDENTITY

What is it and why should anyone care?

1

A brand identity is the tangible face and personality of your business. It's the sum of all the observable characteristics that represent your brand and determine a person's perception of it—for good or bad.

2

Your brand itself is the gut feeling people have about your business—its reputation, its vibe and values, its uniqueness, and its target audience. Does your brand entice or repulse, seem professional or amateurish, inspire confidence or cause unease? We can't control people's feelings, but we can influence them with brand identity design.

3

We specialize in the design of visual systems that shape the public's impression of your brand. We craft thoughtful, well-suited, consistent, and self-reinforcing designs that identify and present your product, service, or company in its best light. Such designs can include your logo, website, marketing materials, social media, and customer experience.

Shape the public's impression of your brand.

THE BENEFITS

A solid brand identity—conveyed via touchpoints like logos, websites, business cards, product packaging, and social media—can make the difference between success and failure in the dynamic and often bewildering global marketplace.

How your company benefits from a brand identity design:

  • attract the right customers

  • be recognizable

  • stand out in the crowd

  • influence public perception

  • express your personality

  • build awareness & trust

  • command premium pricing

  • exude professionalism

  • be memorable

  • calibrate your positioning

  • enhance brand loyalty

  • convey your value

  • delight your customers

  • ease your sales process

  • avoid customer confusion

  • provide clarity and context

...and so much more.

 
Image by Matthew Henry

SERVICES

Attract and build trust with your ideal customers by leveraging our suite of creative services. These are the rubber-meets-the-road tactics we employ to make your company look and feel like a million bucks.