How We Work
At Unity Design, we build brands with intention, clarity, and staying power. Our process is collaborative, strategic, and built on mutual respect. We’re not a production shop. We’re your creative partner, here to help you make smart, long-term decisions for your business.
​Strategy First, Always
Every project begins with understanding. Whether it’s a new visual identity, website, or social media campaign, we start by aligning on your objectives, audience, and overall vision through our Brand Discovery Sprint. This focused, paid strategy session uncovers your challenges and opportunities—cutting through the noise to bring clarity and direction. The result is a clear roadmap that ensures every creative decision supports your business goals. Because great design without strategy is just decoration.
​Flexible Engagements, Clear Scope
After your Brand Discovery Sprint, we’ll recommend the right engagement model for your needs—whether that’s a Branding Subscription or a custom project proposal. Either way, you’ll have a clear scope, transparent pricing, and no surprises—just strategic creative work without the large-agency overhead.​
Minimum Level of Engagement: $3000
We work with passionate founders who are ready to invest in thoughtful design and strategic clarity. Our minimum level of engagement ensures we have the time and space to deliver real value—whether that’s through a brand strategy workshop, a foundational identity, a focused website project, or an ongoing partnership. We don’t take on isolated tasks without strategy; instead, we build cohesive, effective solutions that move your brand forward.
Collaborative & Focused
We partner with a select number of clients at a time to maintain focus, creative depth, and personal attention. You’ll work directly with Unity Design founder and brand identity designer Upton Ethelbah III—not an account manager or layers of middle management. We listen closely, ask smart questions, and make thoughtful decisions together.
Long-Term Thinking
We aim to build lasting relationships with clients that align with our values. Many of our clients stay with us for years—not because they have to, but because they want to. If you’re looking for a creative partner for the long game, we’re here for you.
Ready to Take the First Step?
Start the conversation by completing our quick Let's Get Started Form to book a 15-minute call. We’ll discuss your goals, clarify next steps, and determine if Unity Design is the right partner to help you elevate your brand.