ALBUQUERQUE DISTILLING

CLIENT

Albuquerque Distilling

​

DELIVERABLES

Brand Identity Concept Design

Logo Design System

Collateral Concept Design

​

CHALLENGE

Allow a local craft distillery in the conceptual stage of its life to "break ground" with some of the first tangible manifestations of a brand identity design system. Create a real-world visual design scenario for contemplation and use as a springboard for further exploration. The aesthetic had to invoke the design pedigree of small-batch spirits and suggested the tone for the signage, bottle label, architectural, and interior design.

​

OUTCOME

Generated Inspiration

Spurred Ideas

"Made it Real"

Clear Market Segment Targeting