top of page
CHOCOLATE DUDE
CLIENT
Chocolate Dude
​
DELIVERABLES
Full Brand Identity
Logo System (Illustration by Billy Folchi)
Outdoor Signage & Menu Board Design
Product Label Design
Website Design
Marketing Collateral
Product Staging & Photography
​
CHALLENGE
Create a fun, hip, and family-friendly brand identity system for a destination chocolate and coffee shop on historic Rt. 66. The brand centered around the actual Chocolate Dude, the owner and veteran chocolatier and his famous customer-first vibe. We brought in our go-to illustrator to nail his caricature for the logo's centerpiece.
​
OUTCOME
Fun and Immersive Customer Experience
Welcoming & Memorable Vibe
Established Full Brand Platform
Facilitated Retail and Online Sales
Franchise-worthy Brand Positioning
Notable Addition to Nob Hill Signage Culture
bottom of page