CHOCOLATE DUDE

Chocolate Dude Logo

CLIENT

Chocolate Dude

DELIVERABLES

Full Brand Identity

Logo System (Illustration by Billy Folchi)

Outdoor Signage & Menu Board Design

Product Label Design

Website Design

Marketing Collateral

Product Staging & Photography

CHALLENGE

Create a fun, hip, and family-friendly brand identity system for a destination chocolate and coffee shop on historic Rt. 66. The brand centered around the actual Chocolate Dude, the owner and veteran chocolatier and his famous customer-first vibe. We brought in our go-to illustrator to nail his caricature for the logo's centerpiece.

OUTCOME

Fun and Immersive Customer Experience

Welcoming & Memorable Vibe

Established Full Brand Platform

Facilitated Retail and Online Sales

Franchise-worthy Brand Positioning

Notable Addition to Nob Hill Signage Culture

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