Brand Identity System
Social Media Marketing
Email Signature Design
Develop a comprehensive brand identity system and online store for a passionate Direct Trade coffee importer turned roaster. We wanted to position the client in the premium "specialty coffee" market by telling compelling stories about their stellar product and the relationships they have formed with sustainable Central African farms and the communities they serve. Additionally, we needed to leverage the appeal of black-and family-owned small businesses.
$12,000 in online sales in the first 6 months
Fully-branded customer touchpoint ecosystem
Transformed company from idea to investment-worthy enterprise