PARAÍSO ROASTING

CLIENT

Paraíso Roasting

DELIVERABLES

Brand Identity System

eCommerce Website

Package Design

Marketing Collateral

Social Media Marketing

Tradeshow Graphics

Photography

Email Signature Design

Print Consultation

CHALLENGE

Develop a comprehensive brand identity system and online store for a passionate Direct Trade coffee importer turned roaster. We wanted to position the client in the premium "specialty coffee" market by telling compelling stories about their stellar product and the relationships they have formed with sustainable Central African farms and the communities they serve. Additionally, we needed to leverage the appeal of black-and family-owned small businesses.