SYNERGY EXTRACTS
CLIENT
Synergy Extracts
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DELIVERABLES
Brand Strategy
Logo System Design (Logomark by Don Mickey)
Messaging
Collateral Design
Packaging Design
Website Design
Product Staging & Photography
Project Management Systems
Print & Production Consultation
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CHALLENGE
Worked with lab manager to establish Synergy Extracts as its own recognizable line of medical cannabis products, distinct from its parent company, and position it as a more sophisticated, artisanal, and wellness-oriented option in a still-burgeoning yet already crowded space. One of our mandates was to ensure longevity and resiliency in the face of the imminent decriminalization of recreational use in New Mexico.
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OUTCOME
Established Full Brand Platform
Increase in Sales
Increase in Wholesale Clients
Internal Cost Savings
Enhanced Shelf Appeal
Empowered Sales Force